: Most aloe vera products are diluted with water, don’t list aloe as the 1st ingredient, & are made from powders or concentrate. Our aloe vera is 99.75% pure certified aloe leaf juice & no water for up to 87% higher efficacy than common brands. .% : It’s impossible for aloe vera to be 100% pure because it’ll go rancid in 1-3 days. While regular aloe is mixed with toxic preservatives (hexane, carbomer etc.), ours is formulated with just 4 food-grade preservatives (vitamin C, potassium salt etc.). -: Regular gels use synthetic powders & thickeners, or are mass-produced with poor quality leaves from Mexico. Our family farm in southwest Australia’s hand-pick each leaf at their ripest, before hand-filleting to preserve 99.8% of aloe’s natural micronutrients.