Get your room ready for spooky season with this reversible cushion, featuring a friendly pumpkin face and glow in the dark trick or treat text. To see the glow-in-the-dark effect at its best, this product should be exposed to either day light or household lighting for at least 30 minutes before bedtime. The effect will initially become more obvious as your eyes adjust to the dark. There will still be some visibility of the glow effect for at least 30 minutes after you switch the lights off.