100% complete & balanced - no compromise on health. Tastes great - emphasised by dual-flavour varieties. We use animal based proteins as the primary source of amino-acids. We do not rely on adding purified cereal protein ingredients. And we do not use any added artificial flavours and colorants or GMO ingredients. The meat is made up of meat, kidney, liver (a right balance to deliver a high nutrition & palatability). There is no mechanically recovered meat. All meat sourced from EU & Great Britain Except Lamb sourced from New Zealand (fresh lamb). Salmon sourced from MSC certified resources.